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# Predictive analytics: Data Mining, Machine Learning, and Data Science for Practitioners

Predictive analytics is all about foreseeing the future and making smarter and faster business decisions. Business analytics is often characterized by three levels/echelons representing the hierarchical nature of the term—descriptive, predictive, and prescriptive. Organizations usually start with descriptive analytics, then move into predictive analytics, and finally reach prescriptive analytics. Learn predictive analytics with uCertify's course Predictive analytics: Data Mining, Machine Learning, and Data Science for Practitioners. The course has well descriptive interactive lessons containing pre and post-assessment questions, knowledge checks, quizzes, flashcards, and glossary terms to get a detailed understanding of predictive analytics.

Lesson 1: Introduction

- Foreword

Lesson 2: Introduction to Analytics

- What’s in a Name?
- Why the Sudden Popularity of Analytics and Data Science?
- The Application Areas of Analytics
- The Main Challenges of Analytics
- A Longitudinal View of Analytics
- A Simple Taxonomy for Analytics
- The Cutting Edge of Analytics: IBM Watson
- Summary
- References

Lessons 3: Introduction to Predictive Analytics and Data Mining

- What Is Data Mining?
- What Data Mining Is Not
- The Most Common Data Mining Applications
- What Kinds of Patterns Can Data Mining Discover?
- Popular Data Mining Tools
- The Dark Side of Data Mining: Privacy Concerns
- Summary
- References

Lesson 4: Standardized Processes for Predictive Analytics

- The Knowledge Discovery in Databases (KDD) Process
- Cross-Industry Standard Process for Data Mining (CRISP-DM)
- SEMMA
- SEMMA Versus CRISP-DM
- Six Sigma for Data Mining
- Which Methodology Is Best?
- Summary
- References

Lesson 5 : Data and Methods for Predictive Analytics

- The Nature of Data in Data Analytics
- Preprocessing of Data for Analytics
- Data Mining Methods
- Prediction
- Classification
- Decision Trees
- Cluster Analysis for Data Mining
- k-Means Clustering Algorithm
- Association
- Apriori Algorithm
- Data Mining and Predictive Analytics Misconceptions and Realities
- Summary
- References

Lesson 6: Algorithms for Predictive Analytics

- Naive Bayes
- Nearest Neighbor
- Similarity Measure: The Distance Metric
- Artificial Neural Networks
- Support Vector Machines
- Linear Regression
- Logistic Regression
- Time-Series Forecasting
- Summary
- References

Lesson 7: Advanced Topics in Predictive Modeling

- Model Ensembles
- Bias–Variance Trade-off in Predictive Analytics
- Imbalanced Data Problems in Predictive Analytics
- Explainability of Machine Learning Models for Predictive Analytics
- Summary
- References

Lesson 8: Text Analytics, Topic Modeling, and Sentiment Analysis

- Natural Language Processing
- Text Mining Applications
- The Text Mining Process
- Text Mining Tools
- Topic Modeling
- Sentiment Analysis
- Summary
- References

Lesson 9: Big Data for Predictive Analytics

- Where Does Big Data Come From?
- The Vs That Define Big Data
- Fundamental Concepts of Big Data
- The Business Problems That Big Data Analytics Addresses
- Big Data Technologies
- Data Scientists
- Big Data and Stream Analytics
- Data Stream Mining
- Summary
- References

Lesson 10: Deep Learning and Cognitive Computing

- Introduction to Deep Learning
- Basics of “Shallow” Neural Networks
- Elements of an Artificial Neural Network
- Deep Neural Networks
- Convolutional Neural Networks
- Recurrent Networks and Long Short-Term Memory Networks
- Computer Frameworks for Implementation of Deep Learning
- Cognitive Computing
- Summary
- References

#### Appendix A: KNIME and the Landscape of Tools for Business Analytics and Data Science

- Project Constraints: Time and Money
- The Learning Curve
- The KNIME Community
- Correctness and Flexibility
- Extensive Coverage of Data Science Techniques
- Data Science in the Enterprise
- Summary and Conclusions
- Acknowledgment

#### Appendix B: Videos

- Introduction to Predictive Analytics
- Introduction to Predictive Analytics and Data Mining
- The Data Mining Process
- Data and Methods in Data Mining
- Data Mining Algorithms
- Text Analytics and Text Mining
- Big Data Analytics
- Predictive Analytics Best Practices
- Summary

### Hands-on LAB Activities

#### Introduction to Predictive Analytics and Data Mining

- Creating a Decision Tree in Python
- Creating a Decision Tree in KNIME

#### Data and Methods for Predictive Analytics

- Running k-Means Clustering Algorithm in KNIME

#### Algorithms for Predictive Analytics

- Using the k-Nearest Neighbor Algorithm
- Using ANN and SVM for Prediction Type Analytics Problems
- Implementing Linear Regression in Python
- Implementing Linear Regression Model in KNIME

#### Advanced Topics in Predictive Modeling

- Showcasing Better Practices With a Customer Churn Analysis

#### Text Analytics, Topic Modeling, and Sentiment Analysis

- Performing Topic Modeling
- Performing Sentiment Analysis

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